Smartups in Health

Campus Kuopio

Duration and credits: two weeks, 5 ECTS
Teaching Language: English
Level: Bachelor, Master, Doctoral, Professional Development
Max. number of attendees: not limited
Course coordinator: Dr Ville-Veikko Piispanen, ville-veikko.piispanen@uef.fi
Responsible department: UEF Business School, Kuopio Campus
Learning outcomes: Students will develop new understanding of current research and practice concerning the future of health businesses in general, and health startup development in particular. In class meetings, students will work in small teams and engage in practical hands-on work with an innovative health-tech startup company to develop new insight and a variety of key skills in new business development.

Content

  • The future of health business, including customer orientation and the new technology landscape  
  • Innovation ecosystems and business networks
  • Creative and analytical innovation practices
  • Startup finance and investor relations
  • Branding, marketing and sales
  • Team dynamics and leadership
  • The lean startup process, including business building tools such as Business Model Canvas, SWOT, strategy scenarios, brand personality, and others.

The course targets the learning requirements of students, researchers, teachers and professionals currently studying or working with innovative health businesses and/or startup development. The course is accredited for the Health Entrepreneurship minor study module at UEF and offers students with an opportunity to study over the summer break. The course also provides excellent avenue for aspiring health entrepreneurs to acquire new skills and more experienced entrepreneurs to engage with novel ideas and new talents in the field.

Modes of study: a) Individual pre-assignments on-line b) Hands-on work with the entrepreneurs of Afecta Technologies Ltd. (https//afecta.com) in class meetings: 1. week Monday-Thursday, 2. week Tuesday-Friday (compulsory participation) c) Team presentations and reports, based on the work performed in class (assessed).
Study materials: Readings and videos provided on-line in Moodle.
Teachers: A team of highly experienced professors and post docs from the UEF Business School will deliver the course. Teachers in class meetings include: Professor Päivi Eriksson and Dr Tero Montonen (innovation management area) and Professor Mervi Niskanen, and Dr Markus Mättö (accounting and finance area).